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Our Story

Well, we started with humble beginnings in winter of 2008 in the New York City Metro area. It all started when Jude was complaining to his mother about his cold. As most mothers do, she advised him to get plenty of rest, exercise and take the moringa that she shipped to him. She explained how she fortified her meals and beverages when she was younger and how it made her feel energized, good and balanced. She expressed that moringa is an amazing ingredient to add to one’s diet. After defeating his cold (with the help of his mom and moringa) and incorporating moringa into his diet, Jude felt healthier, more energized and quickly realized that moringa could help so many people in the USA and abroad. He realized there was an opportunity to use moringa and the brand as a platform to help fight malnutrition in the developed as well as developing parts of the world.

Jude with the help of his wife, family and friends started It’s Moringa with the purpose of linking purchases of It’s Moringa products to end malnutrition.

Now, It’s Moringa is supplying great products based on moringa that are priced fairly and are working to end malnutrition in the USA and abroad. It’s Moringa is proud to say that we offer potent and safe moringa based products that enhance the lifestyles of everyone connected to the company. We are proud to say “It’s Moringa, It’s For Life!”

Product Mission

To manufacturer, distribute and sell the finest quality, all natural multi-nutrient rich moringa oleifera based products with our commitment to producing innovative, high quality, all natural ingredients, improving nutrition and combating malnutrition.

Social Mission

To operate It’s Moringa in a way that recognizes the important role that business plays in society by actively improving nutrition and combating malnutrition in developing and developed parts of the world.

Economic Mission

To operate It’s Moringa on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.

It’s Moringa is dedicated to a sustainable corporate concept of linking purchases of It’s Moringa products to improving nutrition and combating malnutrition across the world. We seek to meet the needs of the malnourished and help put an end to the lack of proper nutrition experienced by so many especially in the developing parts of the world by integrating these concerns into our day-to-day business activities. To this end, we focus on children and families.

Our Vision

  • To be recognized for our commitment corporate responsibility, food safety, food efficacy, and charitable contributions
  • To be the leader in the supply and retail of Moringa Oleifera in the USA and abroad
  • To be a top brand offering safe and potent Moringa Oleifera value-added products in the USA and abroad
  • To have Moringa Oleifera recognized for its health benefits and as a suitable substitute/replacement to superfoods like soyabeans, wheatgrass, acai and hemp
*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.